Amplify London

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Amplify London

Our collaboration with YouTube Music

Amplify London launched in February 2020, in collaboration with YouTube Music and Sound Connections. This pioneering fund supports grassroots music organisations in London providing training opportunities and industry pathways for young people.

The fund enables access to music-based projects, mentors, personal development programmes and performance spaces for young creatives across the city. To date Amplify London has provided grants to 15 organisations for projects across London. It will support a further five grassroots music projects for young people across the capital during 2024.

Amplify London aims to support organisations to develop their work, forge links with the music industry and the music education sector and support young people from under-represented backgrounds into music industry careers.  

Amplify London 2024 projects announced!

We are delighted to support 5 new projects for 2024:

Based in Croydon, Club Soda is dedicated to breaking stereotypes and fostering a society where individuals with learning disabilities are valued and integrated. They will deliver an Emerging Artists Programme across 6 months which aims to nurture young musicians with learning disabilities, offering tailored pathways for skill development, live performances, recording, and band formation. Rooted in Croydon’s community, it will foster inclusivity, partnerships, and evening/weekend accessibility, enhancing opportunities for social integration and creative growth.

Compass Collective is an award-winning refugee art charity that assists unaccompanied minor refugees and young people seeking asylum to build resilience and integrate into the UK. They will deliver ‘Songs of Sanctuary’, a 7-month programme in collaboration with Music Action International and Promised Lands Studios enabling 15 talented refugee and asylum seeking musicians to take the next step in their music careers. The course will include masterclasses from industry professionals at MAI, culminating in a performance at 'The Jago'.

Independent female-led grassroots organisation Girls of Grime strives to steer change towards gender balance within the music industry. Their 'Big Sister Circle' project empowers at-risk and vulnerable young women through music by fostering community. The initiative will explore music career pathways, focusing on artist development, content creation, marketing, and live event production.

Camden based arts charity HvH Arts will deliver a 3-month summer project Camden Rock-U-Mentory supporting 10 talented young band members aged 14-16 to develop their musical, production and performance experience. Alongside musical training and career skills mentoring by industry professionals, the young people will record an EP, perform a live mini-tour and create their own rockumentary with a young professional film-maker.

Music and media organisation Community Albums aims to support 10 people between the ages of 14-21 hoping to forge a career in the music industry. Designed to help and give those who face economic, social or opportunity barriers the chance to hone, develop and showcase their talent, their mentoring programme Beats Working will help marginalised and disadvantaged young people in Newham develop their musical talents through the process of writing, producing and recording a song.

Amplify London Funding

Who is this fund for?

Amplify London is for small and grassroots organisations (not individuals) undertaking direct music delivery work with young people primarily aged between 14-21 (but can include participants up to the age of 25) who face barriers in their music-making. For example, by providing music creation, production, technology, recording, creative career support, and live or digital performance opportunities.

The funding is not open to schools, music education hubs or Arts Council NPOs. We are aiming to help small organisations working at grassroots level, to reach the next stage of their development.

Applications are now closed for Amplify London 2024 projects. Please watch this space for updates on the next round of funding.

Previously funded organisations

Click the buttons below to find out about previous Amplify projects: