Amplify London - Round 2 Projects Announced!

We are delighted to announce the five funded organisations for the second round of Amplify London, our fund in partnership with YouTube Music.

Abram Wilson Foundation: Future Sound

The Future Sound project will enable 30 young people from Mossbourne Community Academy in Hackney to access high quality, interactive, digital music education. The project will comprise professionally shot and edited video content, live webinar sessions and virtual song-writing coaching sessions.

CDR: Music Producer Club - Synthesize London

During October 2021 half term in Newham, 15 young people will take part in a five-day intensive music technology and production course, producing an album using self-made digital instruments and synthesized sounds inspired by the local environment.

Kids On The Green: Artist Development Programme

KOTG, which originated as a response to the Grenfell fire in 2017, will deliver a six-month Artist Development Programme. This will give 15 talented artists aged 19-21 the chance to develop their skills, mentored by industry professionals in a local and supportive setting.

Progression Sessions: Beats and Vision

Progression Sessions will collaborate with Boiler Room for this project in Hackney in the autumn. 10 young emerging artists will be mentored by professionals to create a track with a supporting music video, strengthening their portfolios and online presence.

South London Samba: SLS Fellowship Drummers

South London Samba will work with 45 young drummers in Bellingham, Lewisham this summer. The project will provide young drummers (aged 11-17) with training, mentoring and positive role models, whilst giving five youth drummers (aged 18-21) professional training and experience facilitating workshops.

Mayor of London, Sadiq Khan, Patron of the London Music Fund, said: “Supporting the next generation of Londoners is a major priority for my administration and I’m delighted that The London Music Fund and YouTube Music are providing even more opportunities for young people across the capital. Music has the power to inspire and transform lives and thanks to this funding these community groups and organisations will be able to play their role in helping our young people to realise their potential.”

Chrissy Kinsella, CEO of the London Music Fund, said: “We are thrilled to be announcing the next five projects to be supported by Amplify London, after a difficult year for all. London’s young people will be among those most adversely affected by the ongoing impact of the COVID-19 pandemic, and we passionately believe that they deserve all opportunities to achieve their aspirations in the coming years. We are delighted to be able to support this significant work in partnership with YouTube Music and look forward to working with these projects.”

Christina Matteotti, Head of Music, EMEA Partnerships at Google, said:

“YouTube Music is committed to helping young creatives develop their skills, and we are delighted to be working with the London Music Fund to support these five projects, through Amplify London. The next generation of talent deserves opportunities to thrive, and we know these are not always easy to come by. In supporting these projects, we hope to offer a platform for young people across London, to enable them to pursue their passion.”