Announcing our Round 3 Amplify cohort!
We are delighted to announce the five organisations that will be supported in round 3 of Amplify London, our fund in partnership with YouTube Music.
Amplify London will support another five grassroots organisations to deliver talent development projects for young artists, composers & creatives over the next year.
The fund, launched in February 2020, supports grassroots organisations that are providing progression and training opportunities for talented young musicians, ultimately aiming to strengthen the ecosystem of the music industry by improving access to careers for those facing barriers or from underrepresented backgrounds.
The five funded organisations and their projects are:
Creative arts organisation Drum The Bass will deliver Croydon Young Composers (YCC) Masterclasses, an intensive training and mentoring programme for young people aspiring to be industry professionals. 10 talented young musicians will receive well-rounded training in how best to use their talents, covering topics such as collaboration, copyright, branding, and technology. They will then put these skills into practice and be encouraged to create and jam with others, and the project will culminate in live performance.
Grooveschool’s Young Styles project will provide DJ-based live music production and performance workshops and events for talented young artists in Lambeth. The project will use a combination of online tutorials and materials, offline work, mentoring and onsite experience, and will include access to professional equipment and resources. 10 musicians will be supported to progress with their talents.
In Peckham, Multi-Story Music’s Young Creatives programme will run for a year, giving talented young people aged 16-18 the opportunity to create their own music in collaboration with professional musicians. Young Creatives will receive musical training and development opportunities and will lead on creative processes in a range of roles, guided by professional music leaders.
Rap Club, which has grown from a simple school project to a London-wide organisation supporting the young creative leaders of the future, will deliver Spit Game Live! This talent development programme will support rappers, singers, producers and DJs within the Spit Game collective, a growing online platform celebrating young Black London cultures. 25 young artists will work together to develop online content and put on a live event for an audience of 200.
We Are No Different, founded in 2020 in response to the events that followed the death of George Floyd, amplifies marginalised voices and provides meaningful training programmes for young people. A 10-week course in Paddington, Discover: Music Managers in the Making will offer industry training and experience for passionate creatives aged 16-21, providing them with the tools needed for a career in music management and supporting them into internships and apprenticeships.
Chrissy Kinsella, CEO of the London Music Fund, said: “We are thrilled to be supporting another five organisations this year and hope that Amplify London and its partners will help them to reach the next stage of their development. Each of the five funded projects will have a huge impact for the talented young composers, artists, producers and creatives that take part, giving them amazing opportunities for progression into music industry roles.”
Christina Matteotti, Head of Music, EMEA Partnerships at Google, said: “YouTube Music is delighted to be continuing our relationship with the London Music Fund to support grassroots music organisations working with emerging artists across the capital. YouTube Music is committed to nurturing young talent and ensuring that the future of the music industry is diverse, inclusive and representative of the next generation.”
Benjamin Turner of Rap Club Productions said: “Amplify London is empowering our young talent to take the next step in their careers, transitioning their online audience into live events. Spit Game Live! is going to be a vibrant celebration of young Black London culture - and the emerging leaders within this - and we are excited to be working with the London Music Fund and YouTube Music to make this a reality. Our young leaders put this plan together themselves, taking ownership of their culture and their futures."
